|The new B2B layout is sleek, modern and user friendly.|
Back2Basics is re-launching its website to give the families of struggling young men facing addiction, a more dynamic look into the outdoor adventure program and life skill building activities.
“The Back2Basics team wanted to create a website that would be easy to navigate and aesthetically pleasing. Between the creativity led by Carly [Robertson] and myself, we have developed a great platform that I hope better services our families and those seeking advice about recovery programs,” founder and CEO, Roy DuPrez said.
Despite the small business and intimate atmosphere at B2B, this unique approach to drug and alcohol recovery is going above and beyond to be available as a resource for families in crisis.
“I really like the ‘Why Flagstaff?’ page. The idea of my son going to Flagstaff demonstrates the natural outdoor environment, and provides healing [that] the city can’t,” B2B father from California said.
While many treatment centers fall under the corporate umbrella, B2B has remained intimate and hands on for almost two years, and intends to keep it that way.
“It was a great challenge to mesh the simplicity and naturalness of the program with the modern digital world. I really think we captured Roy’s vision,” Back2Basics Marketing Coordinator, Carly Robertson said.
“I love the outdoor pictures [on the website]. They are genuine; I can feel that outdoor experience through these images,” B2B mother from California said.
The program is geared toward young men with addiction problems, and seeks out creative, intuitive and constructive ways to help them find recovery. From surfing in Ixtapa, Mexico, to healthy food consumption by a trained culinary professional Back2Basics Outdoor Adventures has given the term “sober living” a facelift.
“Roy has been so adamant about keeping B2B’s online presence true to the business’ roots. Back2Basics is exactly what it sounds like – teaching young men who are fighting alcohol and drug addiction to go ‘back to the basics’ of living. It was a great challenge to mesh the simplicity and naturalness of the program with the modern digital world. I really think we captured Roy’s vision,” Back2Basics Marketing Coordinator, Carly Robertson said.
In addition to the re-launch of the website B2B has also hired, Robertson included, who will focus on the company’s online presence – social media, the Back2Basics blog and a new YouTube account, which will give outsiders a dynamic look into the outdoor adventure program.
Back2Basics has an experiential approach to recovery and its new website allows the viewer to experience what the program has to offer.
“Although, I have only been working with Back2Basics for a short time, I can tell there is major difference between this recovery program and the others. The online changes B2B is making will truly set it apart, even more so, from the rest,” Robertson said.